The search process may seem simple: A searcher visits a search engine, enters a search query, and receives results. Every step of the search process,however, is accompanied by the searcher’s thoughts and expectations. Understanding how your keywords and ads align themselves with the search process can help bring more visitors to your site and achieve more conversions from those visitors.
Pay-per-click (PPC) advertising is effective because it mirrors the search process, and the two work seamlessly with each other. Understandingthe origins and evolution of PPC advertising willalso give you a glimpse into its future, so you cancontinue to take advantage of this ever-expandingform of advertising.
The Origins of Google AdWords
The Psychology of Search
Goal Alignment: Google vs. You vs. the Searcher
Best Practices for Applying Search Theory
Pay-per-click (PPC) advertising is effective because it mirrors the search process, and the two work seamlessly with each other. Understandingthe origins and evolution of PPC advertising willalso give you a glimpse into its future, so you cancontinue to take advantage of this ever-expandingform of advertising.
The Origins of Google AdWords
The Psychology of Search
Goal Alignment: Google vs. You vs. the Searcher
Best Practices for Applying Search Theory
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